1. Price / For Sale

A set price can work well for properties with a clear market value, buyers looking for pricing certainty and balanced market conditions.

Benefits:

• Gives buyers clear pricing expectations
• Appeals to a broad buyer pool
• Encourages qualified enquiries

Things to consider:

• Pricing too high can reduce buyer interest
• Pricing too low may leave money on the table

The right pricing strategy needs to balance buyer expectations with your property’s market value.

2. Expressions of Interest (EOI)

Expressions of Interest can suit unique, premium or difficult-to-value properties, particularly when you want flexibility during negotiations.

Benefits:

• Encourages buyers to submit their best offer
• Can create competition without publishing a price
• Provides flexibility during negotiations

Things to consider:

• Buyers may need more guidance through the process
• Results depend on a well-planned marketing campaign

EOI can be useful when there is no obvious price point or when buyer interest needs to be tested.

3. Auction

Auction can suit high-demand properties and competitive markets, particularly when the goal is an unconditional sale.

Benefits:

• Creates urgency
• Encourages competition between buyers
• Provides a transparent bidding process
• No cooling-off period where applicable under Queensland legislation

Things to consider:

• Requires strong buyer interest
• Marketing investment is generally higher

A successful auction relies on having the right buyers engaged before auction day.

4. Offers Over

Offers Over can suit markets with active buyer demand when you want to provide pricing guidance while keeping some flexibility.

Benefits:

• Gives buyers a pricing benchmark
• Can encourage multiple offers
• Leaves room for negotiation

Things to consider:

Setting the benchmark too high or too low can affect the number of enquiries your property receives.

5. Off-Market Sale

Not every property needs a public campaign.

An off-market property sale involves presenting your home directly to qualified buyers without publicly advertising it.

Benefits:

• Greater privacy
• Less disruption
• Can be used to test buyer interest
• May suit certain premium or discreet sales

Things to consider:

• Smaller buyer pool
• Potentially less competition than a full public campaign

An off-market approach can work in the right circumstances, but it needs to be considered against the potential reach of a public campaign.